The common people, wrote Machiavelli, are willingly deceived and are always impressed by both appearances and results, not necessarily the truth. Most people don’t look to causes, just the effects. Since they’re the majority, don’t worry about those few who see past appearances. From the Municipal Machiavelli.
“When a prince wins victories and upholds the state, his methods will always be considered honorable, and he will be praised by everybody. The common people are always impressed by what a thing seems to be and by results. In a world full of common people who applaud the prince’s achievements, only a few can see past appearances.”
Quintus Tullius Cicero: Commentariolum Petitionis. “So true it is that men are more taken by look and words than by actual services.”
“In the end, deceivers deceive only themselves.” George Orwell’s quote on Gandhi and quite a challenge for the common man.